Advertising with Integrity

Experienced, Award-Winning Agency since 1999.

Straight Shooters Advertising Agency prides itself in excellent, efficient staff with more than 40 years of collective expertise to assure that their clients receive unparalleled, personalized customer service, the best ‘bang for the buck’ possible and marketing to their target demo. They are also the grateful recipient of numerous advertising awards and recognitions thru AAF -Black Hills and Partnership Rapid City. The agency has also been actively involved in many of the AAF-Black Hills Public Service Campaigns over the years.

Judy Darling

Judy Darling is the Owner & Director of Straight Shooters Advertising Agency, Inc., a full-service advertising and marketing agency which opened its doors in August 1999 with three clients and five retail stores on board.

She holds a Bachelor of Science Degree from the University of Minnesota and has been employed in various Advertising and Marketing positions since 1988.

Prior to opening Straight Shooters Advertising Agency, Judy held senior advertising and marketing positions at the Ehlert Publishing Group, Wayzata, MN and advertising agencies in Rapid City, SD; one corporate and one locally-owned.

Judy's strengths lie predominantly in Client Relations, Target Marketing, Media Proposals, Buying and Placement, Copywriting and Television Production. She looks forward to helping new businesses grow and prosper; meeting their individual advertising and marketing challenges ‘head on’.

Ernie Wood

Ernie Wood is the Creative/Digital Media Director for Straight Shooters Advertising Agency, Inc. Ernie was born and raised in Rapid City, SD. After graduating from Douglas High School, Ernie made the move to Denver to further his education in Graphic Design at The Westwood College of Technology.

Moving back to Rapid City, Ernie found himself in his first design job as the Graphics Operator at KOTA TV. That was where he really honed his skills creating graphics to be used for the evening news and meeting ever-increasing deadlines. From here, his duties expanded to news directing and running audio during the newscasts.

Ernie then took a short break from the design industry, prior to his employment with Straight Shooters Advertising Agency, Inc. But it didn’t take long for the creative juices and ideas to begin flowing, once again. Whether it’s a traditional advertising message with product images, or a cutting edge new look to stand out from the rest of the crowd, Ernie has the skill and talent to get it done. He’s won several advertising federation awards for his work over the years and have won the admiration of many clients and colleagues alike.

Michele Darling

Ever wonder who’s charismatic voice that is on the other end of the line when you call Straight Shooters Advertising Agency, Inc.?

It’s Straight Shooters’ Office Manager, Michele Darling. Michele has been greeting, assisting and communicating with our clients and media reps since March 2006.

Michele ‘wears many hats’ at the agency. Not only is she efficient at handling phone calls and visitors to the office,
but she also assists in the agency’s day-to-day bookkeeping and clerical duties as well to help insure that the agency keeps running smoothly.